Netgalley Marketing Case Study

How Chronicle is using NetGalley to promote their most anticipated cookbooks, with tips from me here.

Goodreads Authors Blog

100+ articles over the course of five years, including interviews, case studies, and general best practices. See them all here.

Smith Publicity

“Go where the readers are” is the standard advice for authors contemplating how to best market their books. With more than 30 million members, Goodreads is the world’s largest community of readers. Even better, Goodreads’ mission is to help readers find and share books they love. For authors, it provides a platform to interact with readers in a way not possible just a few years ago. Read more here.

Publishers Weekly Star Watch

“When Shannon left New York for San Francisco, her friends warned her that she would be disappointed with the literary scene there and would soon hurry back east. “They couldn’t have been more wrong,” she says. “The Bay Area is a phenomenal place to be as the future of publishing unfolds.” She has taken an active role in bridging the worlds of books and technology—not just as part of her job, but across the region.

In her day job, Shannon helps publishers and authors integrate Goodreads into their promotional campaigns, from giveaways to yearlong marketing strategies, and she helped launch the site’s Ask the Author feature. But that’s just part of it. She sits on several area boards, but what probably makes her most popular are the happy hours that she arranges with local publishers such as Chronicle Books, HarperOne, and McSweeney’s in order to bring the publishing and digital worlds together.” See the article here.